Why can't all good things in life come without downsides?
It's like girlfriends without the five year plan
It's like bras without the fumbling
It's like stag parties without the wedding
It's like blind dates without the psychos.
With this kind of attitude you almost expect to see the slogan "Coke Zero: We don't want to sell it to girls".
Apparently Coca Cola were concerned that low calorie drinks were primarily favoured by women, so with the launch of their new product Coke Zero in the UK they have done everything possible to ensure that any woman who has actually seen an advert for the stuff won't touch it with a ten foot pole.
Cathryn Sleight, marketing director for Coca-Cola GB, said: “We're launching Coca-Cola Zero to offer people as much choice as possible. The new brand joins the Coca-Cola family, alongside original Coca-Cola and diet Coke.
“With our creative and media strategy, we're confident that we've created a campaign that's not only entertaining and engaging for a young male audience, but one that will excite them and ensure that they can't miss the fact that Coca-Cola Zero has arrived.”
She did not explain why engaging a young male audience relied on alienating the entire female audience, but I'm sure it's some clever marketing strategy.
The advert containing the "psycho" reference has now been removed from adverts in Scotland after complaints from Scottish mental health campaigners, according to The Scotsman. Unfortunately it seems nobody has complained about the entire campaign being misogynist. But I suspect most people who are as irritated as I am by the whole attitude of the campaign will vote with their wallets.
You can see the main TV advert here.