Who clothes the watchmen?
Or, where did you get that cute little outfit?
Where do superheroes get their costumes from? Okay, so some have outfits that come free with the magic thingy that gives them super powers like Green Lantern and Captain Marvel, and Batman probably has a sweatshop in Hong Kong working around the clock to keep him and his chums in cowls and utility belts, but what about your average everyday hero?
The Spider-Man movie is a good example. When Spidey first shows up in costume he’s wearing this horrible home-made number that any 12 year old would be proud of (except they’d probably include a cape made out of an old sheet). When he later reappears in the ribbed latex bodysuit we all know and love it is without any explanation of where it came from. Clearly he didn’t make it himself because we’ve seen what he is capable of. So where does he get it from?
In 1971 the answer for Supergirl, at least, was Diana Prince’s exclusive little boutique (this being the "unpowered" period of Wonder Woman where Diana ran a clothes shop). Having ripped her costume in Adventure Comics #397 - and not in the modern boobwar level of costume shredding female characters go for these days but a few discrete tears in the sleeves and fraying at the hem - Kara uses this excuse to dump the frumpy eyesore Ma Kent ran up for her in 1957 and heads over to Diana’s place for a makeover.
Kara is in luck and has managed to catch the shop open as Diana is between jet-setting adventures in foreign parts with her ancient oriental transvestite mentor I-Ching, and Di runs her up a neat little number from what she has in stock. And so before you can say “kinky boots” Kara is fashionably attired for crimefighting. Whether Diana is also responsible for Supergirl’s subsequent adventures in fashion is unclear, though it does seem that once Kara finally develops some interest in clothes, she runs wild with it, and subsequent issues of Adventure Comics show some highs and lows in superhero haute couture.
Ah, but if only this idea had been developed and extended to other titles. Diana Prince could have been the superhero costumier, like Edna Mode in The Incredibles, only taller. DC would at last have a simple explanation of where everyone gets their costumes. But it was not to be. And within a year Diana had shut up shop and was back in a costume of her own which showed very little influence from her experience in high fashion, due to an amnesia inducing bash on the head and subsequent memory tampering from her mother. It wasn’t until long after Crisis that she was again to show any hints of fashion sense.
But I can’t help wondering that even to this day in some long lost parallel universe there is an exclusive little boutique currently called “Capes and Belly Shirts” (it’s too fashionable to keep the same name for more than six months at a time, dahling) where (by appointment only, of course) an unpowered Diana Prince creates fashion fit for heroes.